CD / Web Hybrids
This kind of hybrid provides the best of both worlds in e-marketing, combining the content-rich storage and distribution of a CD-Rom with the real time currency of a web site.
It works like this: Your 'initial' web site is designed into a self-contained CD environment that looks and navigates as if it was actually online - in fact, it is navigated via a standard Web browser such as Microsoft's Internet Explorer. On its own, the CD will provide all the content that has been loaded into that initial environment.
However, when that CD is slotted into a computer that is wired to the Internet, it triggers an automatic connection to your current web site - while online, outdated information on the CD is replaced with your most current information. This feature will maintain the web site's look and feel, but enhance the navigation and content of the CD while the user remains online.
How does your organization benefit? Well, the hybrid allows you to send out your initial web site on CD, so content-rich files (for example, videos with big files sizes) can be seen at full resolution with no downloading issues - but then allows you to effectively keep your CD current by seamlessly providing users with the most up-to-date content.
Ok, so here's how you benefit
- Universal access — providing information in both CD and Web forms ensures that even audiences with no or low bandwidths are able to access the full range of your material via the CD.
- Excellent storage capacity and delivery — providing material first via CD means that attached files that are content rich with high file sizes can be transported easily. An example: videos with a file size of, say, 100MB don't have to be painstakingly downloaded via the Internet. Instead, the full video can be provided in high-def without worrying about file corruption or lengthy/multiple downloading attempts. If the 600–700MB of storage available on the average CD is not enough, you can up the anté and go to DVD, with more than 4GB of space to take full advantage of!
- Real-time updates — at the same time as the “heavy” files are distributed via the CD, “lighter” files — such as PDFs or Word documents — can be updated centrally, uploaded to the Web site and then downloaded quickly by the user via the hybrid mechanism.
- Low cost — this is by far the least expensive way to provide changing content to an offline or sporadic dial-up audience that is numerous and geographically dispersed.
- And much more — in fact it provides a host of other benefits:
- It is simple to use
- It is extremely reliable and robust
- Provides outstanding performance and universal access
- Allows easy and fast updates of critical materials
- Saves significant time and money in upfront and maintenance costs
- Provides use of the Web content while offline or unable access the internet (think technical libraries and documentation for support staff in the field)